FOR IMMEDIATE RELEASE
Branded Apparel Club – July, 2023
Business T-Shirt Club Announces Name Change & Rebrand
The company unveiled its new name, visual identity, website and refreshed positioning.
Richton Park, IL – Business T-Shirt Club announced today that it has changed its name and rebranded itself as Branded Apparel Club. The new name change and rebrand comes as the company expands its product and service offerings into third party logistics (3PL) as an merchandising fulfillment partner through their latest product and service offering, Print On Demand by Branded Apparel Club, is set to launch in Summer 2023.
The company also announced its plans to launch their premium consulting division, Branded Apparel Consulting, as a merchandise and corporate apparel consulting service. With the announcements also comes a freshly unveiled company logo and website.
Business T-Shirt club, now Branded Apparel Club, was founded in 2018 by entrepreneur Norman Rosson as the “first and only membership based print and embroidery club for businesses small & large”. With a membership base of 10,000+ businesses, the company aims to position itself as more than just your ordinary print company.
“We started off as your normal everyday screen print company. We then expanded to digital print and then embroidery but since our inception we’ve always viewed ourselves as more than just apparel decorators. We’ve always understood our assignment in the overall bigger picture of our members growth in business and how establishing a strong brand and corporate identity plays a key part in that,” said Norman Rosson, Founder & CEO of Branded Apparel Club. “Establishing a strong brand identity is a strategic process that begins way before any garment or apparel is printed on. The new name better reflects this approach.”
About Branded Apparel Club
Branded Apparel Club is a membership based apparel decorator for businesses small and large. Members gain exclusive access to premium apparel brands at wholesale rates and high quality apparel decoration services plus many other featured benefits of membership. In addition to apparel decoration services, the company offers its members apparel fulfillment services, more commonly referred to as “Print On Demand”, e-commerce websites as well as brand apparel/merchandising consulting. For all press and media relations enquiries, please contact press@brandedapparelclub.com
